Customer acquisition is important for any company, but customer retention is even more important for the survival of a company. Email marketing is an affordable way to build customer loyalty. It is widely accepted that this is the best strategy for customer retention, while some believe that social media combined with email is the best tactic.
Since email marketing costs nothing compared to other strategies, companies tend to send emails indiscriminately, but rarely succeed. Free advertising and low costs are no excuse to send poor quality electronic newsletters.
Here are some considerations business owners need to know about email marketing campaigns:
1. Use effective email marketing software
Email marketing campaigns are hard to realize without effective email marketing software. Some companies initially forego e-mail automation services when they are dealing with a few subscribers. As their subscriber list grows, they have to rely on e-mail automation services for repetitive and routine tasks.
The best options allow marketers to automate important tasks such as B. entering email addresses, adding subscribers, sending autoresponders on time, creating reports, etc. This software plays an important role in the creation of successful email campaigns. They also help you save and organize your contacts, use customizable email templates and create effective campaign landing pages.
2. Creating a strong mailing list
Depending on your marketing objectives, different marketing techniques can be used to promote products or services. However, in the event of a breach of social media, any work done on the site up to that point will be destroyed immediately.
Email marketing is growing through lead lists that you can use repeatedly to communicate regularly with your subscribers.
3. Breakdown of the mailing list into domains and other criteria
In order to create mailing lists, you need to change the email addresses of the recipients. In order to be able to send relevant e-mails, lists must be segmented according to interests, location, choices and behavioural characteristics.
Companies need to segment their mailing lists properly based on how the message can or wants to be received by the subscribers. Market segmentation based on characteristics such as age, gender, religion, income, etc. can be used as a criterion. You can also segment the list by location or break it down by urban or rural area. Companies are now segmenting lists based on customer behavior, buying habits, frequency of use of certain products or position in the buyer’s journey. Another form of segmentation is based on the beliefs, character traits, values, political preferences and interests of customers.
4. Writing convincing and effective scenarios
E-mail marketing is highly dependent on the success of the subject line. The key to receiving email is an effective scenario that appears regularly in the inboxes of hundreds and thousands of people. It is essential for companies to conduct email marketing campaigns with strong subjects that are literally a ticket to the flesh, as Ogilvy says.
The use of action words and topics from 6 to 10 words is more effective. Create a hole in curiosity and use it as an advantage. Write down readers’ interest in reading emails. A/B test of the subject line, sending two different versions to subgroups to test their results in terms of open rates. Choose a winning theme to send to your main subscribers. In order to ensure that e-mail is sufficiently effective, an effective reading text related to the subject of the e-mail is required.
5. Creating effective closed content for processing list users
Companies need to provide a lot of information in the form of PDFs and downloadable content. They act as protected content and downloadable resources in the form of an e-book, whitepaper, checklist or free template to get your email address. Allow site users to subscribe to your personal mailing list when downloading content via email. Use email marketing analytics and its impact in terms of views and membership forms on high conversion articles and pages. Make the most of the emails you send by linking your keywords to your company’s registration form or home page.
6. Adhere to the agreed shipping schedule
Adding subscribers to your mailing list means that they want to receive regular updates from you. Sending useful content is the first step, they should be interested in reading your emails. Since email marketing is a process, there must be some consistency to achieve satisfactory results with emails.
You need an effective email marketing calendar to plan and execute campaigns and allocate resources responsibly. Determine the best times and moments to send emails by testing the best times to reach a certain audience.
7. Use of quizzes and interactive questionnaires to generate tracks
Subscriber sweepstakes are a very effective and proven lead generation tool. Subscribers can find out what interests them and companies can send information as they wish and prefer. Questionnaires with reporting incentives can also work for specific beauty products, providing you with sufficient information on brand preference and market assessment. Opt-in surveys help companies assess whether email subscribers are enthusiastic about a product. For each gift, a short survey to answer the questions may be required. This strategy can be used to identify a large amount of information.
Saumil Shah is the Marketing Manager of InboxArmy, an innovative email marketing agency specializing in providing email marketing services from production to implementation. In 2014 he was bitten by the digital marketing bug and fell in love with helping his customers succeed in the digital arena. He has helped clients in various niche markets grow their business and generate revenue through search engine optimization, content marketing, PPC, email marketing and lead generation.
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